3 posts tagged “indian market”
Ford is planning to launch a new small car in the Indian market. The car is expected to hit the roads by early 2010. Ford has taken special efforts to meet the requirements of the Indian customers and has designed the car exclusively for the Indian car market. The company has already begun the testing its prototypes, and from the start to the production phase, the car is expected to be localized around 85 percent.
The car will be available in both diesel and petrol variants. Ford is expected to produce a sub-1.5 diesel and sub-1.2 petrol engines for the car. The car will be produced in a common global platform and will have European and Australian designs and styling. After it is launched in India, this small car from Ford is expected to be exported to other parts of the world.
The small car market in India is always active and all the major brands are launching small cars in the Indian market. With the launch of this small car, Ford is expecting to better its sales in India. The price or any other details of the to-be launched small car is not available.
Mercedes-Benz
launches the most outstanding car, the C63 AMG in the Indian market. This luxury car is a strong
competitor for M3 coupe.
The car is extremely modified version of Mercedes C class and is fetched to the country through import route. This exclusive car is priced at around Rs 78 lakh.
The C63 is equipped with a brawny V8 engine with a capacity of 6.3 litre producing a maximum torque of 600 Nm.
The most incredible factor is that the car has the ability
to propel 0-100 in just a span of 4.5 seconds. The auto manufacturer is
energized and pleased with this launch in India
and is also set to bring more AMG variants to India.
However Mercedes-Benz also wants to increase its contribution and make a remarkable pace in the country like many of the car manufacturers. Today we can find so many luxury car manufacturers competing with each other and it all depends on who holds the place and delivers the best cars in the market.
Like other car manufacturers Mercedes also wants to increase its share in the country. So many car manufacturers are competing with each other and it has really become difficult to say who will hold the maximum market share at the end?
Volkswagen is all set to make its presence in the Indian market. The auto manufacturer is now ready to launch an array of compact cars in India. Although the auto manufacturer has made a late entry, it has planned to make a remarkable pace in the Indian industry.
Like many other car manufacturers even Volkswagen thinks that India is an important market for it. The company also wants to create brand equity for Volkswagen in India before stepping in for mass volume segment.
However the main target would be to launch the premium cars first and then stride into the small car segment. Presently the company also has many brand stores in the country.
Moreover Volkswagen has been selling only premium cars in the Indian car market. Now it’s equipped to hit the Indian roads with its compact cars also. However the company has made an investment of Rs 2400 crore for a Greenfield plant at Chakan in Maharashtra. This manufacturing plant would be the main capability for its forthcoming cars.
