6 posts tagged “audi india”

German luxury car maker Audi, has been quite a hit with the Mumbai’s film-star community. With clients like Amitabh Bachchan, Shah Rukh Khan and Bipasha Basu in Audi’s sales book, Audi now is looking at a 50 per cent growth in India this year.

Martin Birkner, marketing head of Audi in India is quite ecstatic that Bollywood stars like Salman Khan, Katrina Kaif and Amitabh Bachchan amongst others have had an Audi car parked in their garage. Though he knows it very well that Bollywood stars are not the only clients who own an Audi, which makes a difference, he still vouches that Mumbai filmdom is still an important market for Audi as it gives that extra boost for Audi’s market in India.

Salman Khan is the latest star who bought an Audi A8 for himself, while Neil Nitin Mukesh owns Q7, a recently launched SUV by Audi. Audi Q7 can cost anything from Rs.63 lakhs to Rs.76 lakhs while an Audi A8 starts from Rs 71 lakhs and can go up to Rs 1 crore in India. Amongst the popular actresses Bipasha and Katrina have pampered themselves with the luxury vehicles from the brand.

The company currently offers a bouquet of seven cars, including sedans, SUVs, coupe and sports cars. It is considering launching more models in the coming years.

To promote the brand, Audi India has been partnering with Wills Lifestyle India Fashion Week (WIFW) for the last four seasons.

Birkner, who has come from Mumbai to attend the event, said WIFW provides an ideal platform for them to meet “right and influential” people who can become potential buyers.

“Such events provide a perfect platform to meet people who are interested in premium cars. So we get a chance to build the right contacts here,” he said.

Earlier this month, Audi organised an amateur golf tournament called Quattro Cup. This was the second tournament sponsored by the company and the finals were held in Hyderabad and the winners will be taken to Sydney in December.

The four ringed car brand is enjoying its success in the Indian car industry. Audi received a very good response and now the company is planning to increase the dealership network in the country. The luxury car manufacturer which currently cleaves to 20 percent of market share in the luxury car segment is aimed to reach 30 percent by 2011.

 

Presently Audi has 11dealership across the country which will be expanded to Lucknow, Jaipur, Coimbatore and Nagpur. The car manufacturer has also ventured into a deal with Jubilant Motors for appointing dealers in Southern market.  Currently Jubilant Motors have set up an exclusive showroom in Bangalore and their second dealership in Chennai which will start is operations by 2010.

The competition among the luxury car manufacturers is growing in India. Recently BMW overtook the number one position from Mercedes-Benz in India and now Audi is too on the same lane.

Luxury car manufacturer, Audi is thinking of assembling its model Q5, a Crossover Utility Vehicle in India. This hot looking CUV had made its debut globally earlier this year. It is just the matter of figure that that will decide if it will be assembled or not. If the CUV receives a goof response and the volume high enough, then there is the chance of assembling the CUV in Aurangabad facility near Pune.

 

The premium carmaker is surveying the Indian condition to suit its Q5 and once every thing is on track hit the Indian shores not before the second half of 2009.

 

Recently super sports car R8 was rolled out of Audi’s stable with the expensive price tag of Rs. Rs1.17 crore that excludes Octroi, registration and transportation costs. Audi is confident and hold a high expectation over with its R8, as the luxury car manufacturer is confident of selling 20 cars during next year.

 

So what will be the future of Audi R8 in India? Let us wait and watch!

Renowned premium car manufacturers Audi is planning to assemble its model Q5, a Crossover Utility Vehicle locally. Q5 made its debut globally earlier this year. The assembling, which is expected in Aurangabad facility near Pune will take place only if the volume of this luxury car is high enough.

 

The company would have to confirm the Q5 to suit the Indian conditions and could hit the Indian shores not before the second half of 2009.

 

Audi’s sports car R8 made its debut in India that carried a price tag of Rs. Rs1.17 crore that excludes Octroi, registration and transportation costs. Looks like Audi has great expectation over with its R8, as the luxury car manufacturer is confident of selling 20 cars during next year.

Every car manufacturers are greatly affected by the global crisis. Car manufacturer is experiencing pressure in sales. Some are even cutting down its production. The unstable market condition has also led to the delay of new car launches.

 

Surprisingly, the financial crunch has some how not affected the luxury car segment. the premium car manufacturers are rejoicing sales in India. Renowned luxury car manufacturer from Germany, Audi recorded 203 percent growth despite the present crisis.  Audi India models comprises of  Audi A4, Audi A6, Audi A8, Audi Q7, Audi R8 and Audi TT. A4 and Q7 are the most popular and hot selling models in the country.

 

 The demand for luxury cars in India is very high and people prefer to commute in premium cars. Even Mercedes-Benz and BMW also experienced good growth in India.

The global recession has affected the car industry in a big way. Every car manufacturer is undergoing tremendous pressure. The sales are down; many are cutting down its production. Car manufacturers have also delayed new car launches because of the poor market condition.

 

However, the surprising part is that, the luxury car market is rejoicing its sales in India. Renowned luxury car manufacturer from Germany, Audi recorded 203 percent growth despite the present crisis.  Audi India rolls out Audi A4, Audi A6, Audi A8, Audi Q7, Audi R8 and Audi TT. Among these luxurious models, A4 and Q7 are the highest selling in the country.

 

 The demand for luxury cars in India is very high and people prefer to commute in premium cars. The other luxury car players like Mercedes-Benz and BMW also tasted a good growth in India.