Ford Expands Road Assistance
Ford India is making its presence more powerful in India.
The car manufacturer wants to provide its customers a hassle-free driving
experience in and around the city. So the company has proclaimed to launch the
Roadside Assistance Service (RSA) in four more cities in India. They are
Kolkata, Ahmedabad, Coimbatore
and Jaipur.
Previously the car manufacturer had introduced these services in nine major cities including metros. Now with the addition of four more cities, the total number of cities having such facilities has increased to 13.
This service programme comprises of Ford fleet of two types of vehicles including flat bed trucks and emergency response motorcycles. The flat bed truck allows customers to get vehicle carried to the service centre and get them repaired without the damages generally experienced during the towing of cars.
Ford believes that customer’s satisfaction is the most important step for success. Therefore, with the introduction of this service in four more cities the company will cover 60 % of Ford car owners in the country.
Previously the car manufacturer had introduced these services in nine major cities including metros. Now with the addition of four more cities, the total number of cities having such facilities has increased to 13.
This service programme comprises of Ford fleet of two types of vehicles including flat bed trucks and emergency response motorcycles. The flat bed truck allows customers to get vehicle carried to the service centre and get them repaired without the damages generally experienced during the towing of cars.
Ford believes that customer’s satisfaction is the most important step for success. Therefore, with the introduction of this service in four more cities the company will cover 60 % of Ford car owners in the country.
